Builder · Operator · Dad
I sit at the intersection of generative AI and consumer growth. Currently President at CreativeOS, an AI-powered platform supporting 25,000+ brands. Founder at Automatic, an AI consultancy for consumer-facing companies. Decades building companies, products, and teams that don't just grow, they endure. From my first business at twelve to leading organizations through acquisition and scale, I still architect systems, audit code, and ship.
[email protected] · LinkedIn · Automatic
Best of Arizona Business ×4
Now
Where I'm operating today, and what I'm open to next.
Operating
President at CreativeOS, an AI-powered SaaS platform supporting 25,000+ brands across creative production, ad optimization, and conversion improvement. I own full P&L and lead architecture decisions for production AI deployments including LLM-based content generation, image generation pipelines, and AI agent workflows for marketing operations.
Consulting
Founder at Automatic, an AI consultancy shipping production LLM systems, custom GPT and Claude integrations, AI agent workflows, and growth automation for consumer brands. Advisory on AI strategy, vendor selection, and AI Center of Excellence design.
Looking for
VP AI, AI Transformation, Fractional CTO, or Head of Growth roles at consumer-facing companies. Remote, Phoenix metro, or Monterey Peninsula. Also taking selective AI consulting engagements through Automatic.
Career
The short version. Companies acquired, teams scaled, revenue moved, AI systems shipped.
CreativeOS
AI-powered SaaS platform supporting 25,000+ brands. I lead full P&L, product, engineering, and go-to-market across production AI deployments: LLM-based ad and email generation, image generation pipelines, AI-powered creative scoring, and AI agent workflows. Combines 20,000+ high-converting templates with AI tooling that helps brands ship campaigns in minutes, not days.
Automatic — hireautomatic.com
AI consultancy for consumer brands. Production LLM systems, custom GPT and Claude integrations, AI agent workflows, growth automation, and AI Center of Excellence design.
Magic Mind
Growth and marketing advisory for the world's first mental performance shot.
ISSA — International Sports Sciences Association
Led the marketing organization and AI-enabled operations infrastructure to position ISSA as the global leader in fitness, health, and wellness education. Predictive analytics for customer segmentation, automated creative testing, and channel-level attribution. Owned full marketing P&L.
Acadia
Led the agency's CRO and experimentation practice across the DTC client portfolio. Architected an agency-wide optimization framework with pre-registered hypotheses, sample size calculation, stopping rules, and standardized analytics dashboards.
27.8% avg conversion lift across clientsSplitTesting.com — Acquired
Founded and sold a CRO consultancy at ~11x EBITDA by productizing a data-driven experimentation system: structured hypothesis testing, automated stopping rules, and standardized analytics. 88% of clients hit record revenue under our watch.
NASM — National Academy of Sports Medicine
Architected the full marketing technology stack (Ensighten, React, VWO, GA4, marketing automation, attribution infrastructure, data pipelines) supporting 7 health and fitness brands. Grew the team from 3 to 34 across web engineering, data analytics, CRO, paid media, SEO, and lifecycle marketing.
Veyl Ventures
Owned six-figure daily paid media spend across DTC supplement subscription funnels at nine-figure scale. Built attribution discipline, daily performance dashboards, and incrementality testing infrastructure across Meta, Google, YouTube, and native channels. Delivered ~17% MoM revenue growth on flat media budget.
Enjoy Arizona — 9 resorts, 2 restaurants
Built the marketing engine from scratch. Data-driven strategy across digital, e-commerce, and offline. Grew portfolio from 2 resorts to 9.
57.6% avg annual revenue growthMy Discount Tech → Fast Fix Computer Repair
Built two #1-ranked computer repair businesses in Phoenix metro. Voted best local service nine consecutive years. Grew from $35K to $1.3M. Both sold.
Earlier
Education
Services & Consulting
Not theory. Not frameworks for the sake of frameworks. I work with founders, executives, and operating teams to solve real problems with real constraints. Two service tracks, both rooted in shipping production-ready systems.
01
Translating enterprise AI strategy into execution-ready initiatives. LLM systems, AI agent workflows, custom GPT and Claude integrations, AI Center of Excellence design, and the change management work that makes AI initiatives actually land. I build SaaS products, audit codebases, and ship production systems with AI daily.
02
Campaign architecture, creative performance diagnosis, tracking infrastructure, attribution, and scaling — primarily Meta, Google, and native. I've managed spend from $500/day to hundreds of thousands per day at nine-figure scale.
03
CRO, funnel architecture, landing page strategy, UX optimization, structured experimentation systems. The work that turns traffic into revenue. I built and sold a company doing this at ~11x EBITDA.
04
Technical SEO, content strategy, AEO, and the positioning work that puts you in front of the right people at the right time. I've taken brands from single-digit market share to category leader.
If you're building something real and need a thought partner who's been in the seat — not watching from the sidelines — let's talk. I take selective consulting engagements through Automatic and I'm open to AI leadership and growth roles at consumer-facing companies.
Get in touch Automatic →How I Build with AI
This is a V1 framework. 90% of building with AI is thinking. The other 10% is typing.
50%
Think long. Seek extreme clarity on what you're actually solving. Most people skip this entirely — then wonder why the AI can't help.
50%
40%
Define what "done" looks like. What must this thing do to be accepted? Acceptance criteria kill revision loops before they start.
90%
10%
Execute with the system. Validate output against your criteria. By now, the AI isn't guessing — it's finishing a solved problem.
100%
Front-load the leverage. The tool becomes execution, not exploration.
How to think before you ever write a prompt.
Remove all assumptions
What do I actually know vs. what am I assuming?
If I'd never seen a solution to this, what would I see?
What's convention and what's truth?
Break to irreducible parts
What is the smallest true statement about what needs to happen?
What are the real inputs? What are the real outputs?
What transformation actually needs to occur?
Define the real boundaries
What must be true for this to work?
What cannot change? What's actually flexible?
What resources, time, and tools do I really have?
Build acceptance from truth
What specific thing must this produce to be accepted?
How will I know it's right without subjective judgment?
What's the minimum viable proof it works?
Now talk to the system
Your prompt is a specification, not a wish.
State the problem, the constraints, and the acceptance criteria.
The AI fills the last 10% — you already did the work.
Clarity is the prompt. Everything else is typing. V1 Framework — Nick Harris