Professional Experience

Present –– Stealth Company: Head of Global Marketing

Past ––

ISSA : Senior Vice President, Marketing: Sep 2023 - Oct 2024

🔍 Role: As the Senior Vice President of Marketing at ISSA, I lead the marketing strategy and inform and influence the business to position ISSA as the global leader in fitness, health, and wellness education. My primary focus is to lead a team of marketing and analytics professionals to leverage data-driven insights to create and execute innovative marketing strategies that drive brand awareness, engagement, and growth.

📈 Responsibilities:

Acadia : Partner, Head of Conversion Optimization: Jan 2023 - Dec 2023

SplitTesting.com (acquired) : Chief Executive Officer: Mar 2022 - Jan 2023

National Academy of Sports Medicine (NASM): Head of Growth: Apr 2019 - Jun 2022

All this was accomplished by leading a high-performing team of website developers/engineers, digital marketing, and growth functions responsible for creating and implementing strategic initiatives across the entire customer experience for NASM and all sister brands (7). Responsibilities include but are not limited to global website management, UX/UI optimization, SEO, digital merchandising, CRO, user testing, social media marketing, content marketing, community management, influencer marketing, e-commerce sales, and promotions, marketing analytics, SEM, paid social, affiliate marketing, influencer marketing, lead generation, email marketing, product marketing, promotional strategy, competitor analysis, influencer marketing, and owning our entire marketing technology stack.

Veyl Ventures: Sep 2021 - Mar 2022: Sr. Director of Growth

Leading a team of media buyers, creative strategists, and agency partners spending 100's-of-thousands per day and working across our entire marketing org, we delivered MoM growth of ~17% in the triple-digit millions leading our customers through some exceptionally well-crafted conversion funnels.

We excelled at Native advertising, VSLs, Facebook (Meta), Google, Google Shopping, and YouTube.Leading a team of media buyers, creative strategists, and agency partners spending 100's-of-thousands per day and working across our entire marketing org, we delivered MoM growth of ~17% in the triple-digit millions leading our customers through some exceptionally well-crafted conversion funnels. We excelled at Native advertising, VSLs, Facebook (Meta), Google, Google Shopping, and YouTube.

Fast Fix Computer Repair: Oct 2018 - Apr 2020: Founder

Enjoy Arizona ·: Feb 2011 - Jan 2019: Director Of Marketing Operations

Business Development:

Digital Marketing:

Operations & Project Management:

My Discount Tech: Nov 2008 - Feb 2018: Founder

MasTec Network Solutions: Jan 2012 - Jan 2016: Director of Information Technology

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