I've spent my career building companies, products, and teams that don't just grow, they endure. From my first business at twelve to leading organizations through acquisition and scale, one truth has never changed: the fundamentals win. Great strategy, clear communication, and genuine empathy are the real competitive advantages.

Today, my work focuses on helping others build with purpose, whether it's through CreativeOS, where we're redefining how creativity and intelligence intersect, or through my writing and coaching, where I share the frameworks that shape resilient, people-first organizations.

If you've ever believed that discipline and empathy can coexist, that clarity is the highest form of respect, and that real progress starts with listening, then we'll get along just fine.

- Nick Harris :)

You can get intouch with me using the email address of "nick" @ this domain.

🔍 Role: As the Senior Vice President of Marketing at ISSA, I lead the marketing strategy and inform and influence the business to position ISSA as the global leader in fitness, health, and wellness education. My primary focus is to lead a team of marketing and analytics professionals to leverage data-driven insights to create and execute innovative marketing strategies that drive brand awareness, engagement, and growth.

📈 Responsibilities:

• Overseeing the development and execution of integrated marketing campaigns, emphasizing analytics to optimize performance and ROI.
• Leading a team of marketing professionals in creating and delivering compelling content, digital marketing initiatives, and partnerships that elevate the ISSA brand.
• Utilizing advanced analytics to track and measure campaign effectiveness, inform strategic decisions, and continuously refine our marketing efforts.
• Analyzing market trends, consumer behavior, and competitive landscape to identify growth opportunities and ensure ISSA remains at the forefront of the industry.

Our team delivers world-class conversion rate optimization through customer experience optimizations and evolutionary website redesigns.

Our team delivers world-class conversion rate optimization through customer experience optimizations and evolutionary website redesigns.

• Achieved ~800% growth in < 9 months
• Achieved incredibly high customer satisfaction scores month over month.
• Helped ~88% of our clients achieve record sales (incremental revenue)

• Hired and trained a team of best-in-class marketers, growing from 3 - 34 in less than two years
• Delivered 34.4% total revenue growth with 110.6% in e-commerce revenue growth
• Increased new customers by 39.1%
• Grew our website traffic share from 9.7% to 27.4% in 19 months
• Developed our content and keyword strategies to achieve 3x of our ranked keywords
• Improved our Return-On-Ad-Spend from ~160% to 800%+
• Expanded our brands through paid marketing to new audiences and markets
• Diversified our paid marketing channels and grew our front-of-mind presence with our target consumers; 28% didn't compare us to a competitor when purchasing. *2021 Nucleus Consumer Study
• Built a best-in-class Marketing Technology Stack and Operations to support our rapid growth
• Grew our brand and content footprint through influencer marketing and SEO strategies to be the leader in our industry by establishing ourselves as the Experts, Authority, and Trustworthy company in our space

All this was accomplished by leading a high-performing team of website developers/engineers, digital marketing, and growth functions responsible for creating and implementing strategic initiatives across the entire customer experience for NASM and all sister brands (7). Responsibilities include but are not limited to global website management, UX/UI optimization, SEO, digital merchandising, CRO, user testing, social media marketing, content marketing, community management, influencer marketing, e-commerce sales, and promotions, marketing analytics, SEM, paid social, affiliate marketing, influencer marketing, lead generation, email marketing, product marketing, promotional strategy, competitor analysis, influencer marketing, and owning our entire marketing technology stack.

Leading a team of media buyers, creative strategists, and agency partners spending 100's-of-thousands per day and working across our entire marketing org, we delivered MoM growth of ~17% in the triple-digit millions leading our customers through some exceptionally well-crafted conversion funnels.

We excelled at Native advertising, VSLs, Facebook (Meta), Google, Google Shopping, and YouTube.

• Established the #1 ranked Computer Repair Service company across all local city's search
• Voted Best Mesa Computer Repair Service for two consecutive years
• Delivered revenue growth of 160% YoY, ending at $1.3M when the business was sold

Responsible for managing all day-to-day operations of Enjoy Arizona's marketing. Enjoy Arizona is a hospitality business with nine resorts and two restaurants. Managed website development, lead generation, community presence, e-commerce, and offline marketing; managed six direct reports and three agencies.

Business Development:

• Developed a data-driven, customer-centric marketing strategy; grew annual gross revenue by an average of 57.6% each year.
• Managed the acquisition side of marketing for seven hotels/resorts
• Identified growth opportunities. Responsible for analyzing and presenting monthly P&L; adjusted financial projections, budgets, and overall growth strategy accordingly.

Digital Marketing:

• Managed annual marketing budget; distributed budget across all marketing channels for optimal ROI.
• Managed marketing calendar and promotion schedule; ran regular reports to determine which promotions to run, when to run the promotion, and which marketing channel(s) to focus ad spending for optimal ROI.
• Performed regular SEO assessments and optimized pages for search. Monitored search trends and regularly launched new pages as opportunities arose.
• Worked closely with designers to coordinate all marketing graphics, videos, branding & promotional materials.

Operations & Project Management:

• Managed dozens of complex, cross-functional projects; tracked projects, ensuring on-time and on-budget execution.
• Created streamlined internal processes for managing the complexity of resort and restaurant hospitality.
• Continuously tested to improve customer experience. Worked closely with web developers to create custom site applications.
• Coordinated the launch of several new brands; expanded our offerings from 2 resorts to 9.
• Ran regular competitor assessments to stay ahead of industry trends and compete in an increasingly saturated market.

• Established the #1 ranked Computer Repair Service company throughout Phoenix-Metro
• Voted Best Local Computer Repair Service over nine consecutive years
• Delivered revenue growth from $35K in year 1 to $790K by Year 10 when the business was sold

• Discovering the requirements of our business and meeting the technical demand
• Seeking ways to increase productivity through the use of technology
• Being cognizant of our cost and saving w/o stymieing business productivity
• Providing efficient, effective, and quality IT services
• Providing a cost-effective and scalable IT infrastructure
• Creating and maintaining reliable and secure systems
• Ensuring that each team member is set up for success by having the right technology tools to perform their job duties

• Achieved top spots in all measurable categories within two months of getting my store. Set new standards for measurable categories.
• Proactively assisted all stores in implementing winning sales, merchandising, and marketing ideas and strategies to grow our business utilizing our current customer base.
• Participated in and led weekly conference calls to discuss numbers, achievements, goals, company objectives, and initiatives.
• Coached employees and management on recruiting and building confidence within themselves and their teams to build morale, sales, and profits.
• Trained new management and associates on sales, developing a sales culture, employee development, and recruiting
• Teamed with the District Team to "flip" struggling stores
• Managed the retail store daily to achieve sales plan and ensure customer satisfaction through utilizing the company standards and initiatives
• Created a Sales "How-To" which is company-specific to assist in creating a winning sales culture

Initially hired as a sales associate, I earned seven promotions within one and a half years. I was chosen among Best Buy's associates to participate in the Geek Squad acquisition in the retail setting. I was required to conceive and implement many original documents that could be used to track service and manage clients' computers and networking needs. I was later chosen to head up Best Buy for Business because of my success with the Geek Squad implementation. I also proactively headed up monthly sales and product training to ensure that my teams always had the tools to meet my expectations.

• Selected among tens of thousands of employees to be part of a new company initiative that specialized in business-to-business, end-to-end solutions
• Consistently awarded #1 banners while in position
• Created original documents and policies for Geek Squad acquisition that needed to be converted for use in a retail setting and are still used today.
• Coached 500+ employees on a new company initiative for business-to-business sales and services
• Created and implemented multiple Grand Opening Events
• Developed many presentations for District, Territory, and Executive Staff on sales development, product alignment, service alignment, and those customers that would be the ideal candidates for marketing initiatives
• Recruited, Hired, and Fired team members to ensure the right players were in the right positions

I doubled the existing client base from 15 to over 40 within three months through cold calling, marketing, and using my pre-existing network. Substantially cut costs for all clients while simultaneously improving overall revenue and margin. Developed and implemented a strategy to enable off-site management of clients not within traveling distance.

• Managed a team of 13 Off-Site Network Engineers and 6 On-Site Networking Administrators for the parent company
• Assisted all technicians, sales, and management staff with all aspects of project planning from creation to implementation
• Assisted 80+ end users for the parent company through the direction of my team

• Assisted in the creation and implementation of iBuilder. Software that allows users to create quick and effective online stores. From development to sales, I saw this project through.
• Enabled telecommuting to all associates
• Assisted in the development of the end-user interface for building e-commerce sites through the management of our development team located overseas
• Managed the phone systems, account management, setup, logs, and editing

I built a large customer base by cold-calling local companies to find their technology needs. I created many service offerings and marketing strategies to grow the business. I hired salespeople and service people to fulfill the needs of our customer base. I handled the sales and services of the larger accounts, including developing proposals and corporate presentations. I was required to give the customer cost, time, and overall benefits projections.

• Developed many large, long-term clients
• Developed training material for sales representatives and on-site technicians
• Developed numerous documents for service, sales, and management
• Closed large sales and service opportunities which equaled more than $1.5 million within a 5-month time frame

As a small startup in the IT Industry, our company required a person who could do it all, do it all efficiently at low cost and without error. I had been working since a young age with an extreme hobby in technology. I had experience and the ability to learn whatever we would need to run the business with the big boys at a fraction of the labor and product cost.

• Created project scopes from product to service and saw them through to completion, from assisting with purchasing the products to performing the services needed.
• Managed 6-10 technicians at any given time
• Provided advice to inside sales representatives. Made recommendations on network projects and implementations for our clients. Provided on-site services, including network administration and implementation, security administration, and integration
• Developed numerous documents for service, sales, and management
• Closed large sales and service opportunities which equaled more than $1.5 million within a 5-month time frame

I started on the ground floor with inside sales. After tiring of the cold call leads book, I decided to give a candid approach a go and called a few BIG companies. I landed the largest accounts for the West Territory in just three months.

At 12 years of age, I resold, repaired, and serviced computers for my local community.